This central team, roughly 100 strong, is a mix of full-time employees and contractors. Up top are the in-house editors who assign songs, proofread lyrics, and take their best shot at quality assurance, ultimately bestowing lyrics with “verified by Musixmatch” status-one rung below artist verification. This “content supply chain” spans contributors in nearly 200 countries working in more than 90 languages. People do the work “because they are passionate about this space.” Still, curator roles do not constitute a job, the spokesperson stresses.

Top contributors who pass an exam can attain “Curator” status-about 5,000 now operate on the platform-and conduct quality checks, receiving small payments in return.

With a sleek, vibrant app, the platform gamifies the transcribe-and-tweak process with incentives like points and badges, which accrue when Musixmatch discerns an accurate contribution. Musixmatch built its empire by attracting enough members to harness a presumed wisdom of crowds its website advertises a community of 20 million volunteers, an eye-popping figure that Max Ciociola, the founder and CEO, affirms is correct. Unsurprisingly, neither My Bloody Valentine nor Cocteau Twins were among them, but Musixmatch says groups need only ask: After seeing My Bloody Valentine’s tweet, they contacted the band’s label and publishing company to authorize the lyrics’ wholesale removal, then carried it out in speedy fashion. More than 700,000 artists have signed up to its “Official Artist Verified Program,” which lets songwriters greenlight their own lyrics and prevent changes. Musixmatch’s approach to accuracy is hardly laissez-faire-that would make no business sense.

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